Save The Dance - Unesco Intangible Cultural Heritage 🥈🏆

Jan 11 / Team: Abderrahmane Mehdi Bouktache (CW) and Matias Contreras (AD). The idea won two Silver CLIO MUSIC Awards - one in the Student Innovation and another in the Student Experience/Activation category!

see the Case Video here  

Across the globe, cultures and traditions hold a cherished place in our hearts, and their loss feels like a piece of our identity slipping away. Hence, when entrusted with the task of preserving UNESCO's intangible cultural heritage, our mission was to devise an engaging and enjoyable solution that would reconnect GenZ and families with their ancient musical and dance traditions, reigniting the bonds with their rich cultural roots.