Module 3

Awards Excellence

Creative awards are a cornerstone of the advertising career, offering vital industry recognition and a clear benchmark for excellence.

This highly dynamic and interactive course teaches the strategic and disciplined approach needed for award-level work—from initial brief to final case film.

You will learn by doing and transform the way you approach creative advertising.

Instructors: Kam Phullar & Giulia Magaldi

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Duration

10 weeks
1 session per week

Tools

  • Where possible we utilise live student award briefs to drive the content
  • Propriety creative and strategy frameworks 
  • Many live exercises that are designed to get you to think outside of the box

Course Overview

Creative awards are a cornerstone of the creative’s journey through their advertising career. Industry recognition is not only a competitive advantage for your CV or a way to demonstrate your craft, but it can be a real confidence builder in an industry that can feel fraught with uncertainty and subjectivity.

Whether you are motivated by award shows or not, ‘award-level’ work is a benchmark we should all aspire to. This is why the Awards Excellence course takes a more strategic look at the disciplined approach needed; from brief through to developing your case films - excellence truly is in the detail.

This highly dynamic and interactive course teaches you practical skills that you can put into practice from your very first lesson. You will learn by ‘doing’, and as many other students have found, if you trust the process you will truly transform the way you see creative advertising.

Giulia and Kam, both highly recognised creative and strategic leaders in their field, offer over 30 combined years of their experience and mentorship in this popular class.

Learning Outcomes

  • Understand the level of craft needed for ‘award winning’ creative
  • Work on award briefs that will challenge your craft skills
  • Collaborate with students to leverage the power of ‘team work’ and ‘perspective’
  • Learn more about presenting and packaging creative cases for jurors
  • Uncover the importance of media and tactical innovation

Assessment Criteria

● 50%: Weekly exercises, collaboration, and in-lesson behaviour
● 50%: Final F2F project and final presentation

Career Relevance

Even if you’re not motivated by industry awards, attaining the craft principles to work at this level will help elevate every brief you work on
Meet the Instructor

Kam Phullar

Former Global Strategy Director and Multi-award winning mentor to future creative giants by sharing the secrets of strategy.

Top skills
Brand Strategy • Creative Strategy • Artificial Intelligence (AI) • Teaching • Management

Services:
Career Development Coaching • Life Coaching

Experience:
FMCG, retail, tech, health, music, eSports, financial services, and B2B. Mentoring & Teaching: shaping award winning creative leaders of the future.
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Meet the Instructor

Giulia Magaldi

Before becoming an advertising creative, Giulia was a community manager in Italy.
Today she works as freelance Creative Director.

Her work has been awarded at numerous international shows including Cannes Lions, Webbys Awards, Clio Awards, The One Show, New York Festivals, ADDY's, Young Guns, Wave Festival, Applied Arts, Young Glory, among other award shows .

Other highlights in her career include being named in Business Insider's 30 under 30's most creative people in Advertising and judging student award shows, such as The Art Director Club and The University of Miami ADDY'S.​

When not doing ads Giulia dances swing.
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