Curriculum / Course Plan

Miami Ad School Europe is a creative hub that propels aspiring minds into the dynamic world of advertising. With a global reputation for excellence and a curriculum designed to ignite innovation, Miami Ad School Europe stands as gateway to a future where creativity knows no bounds.
The school’s industry connections, diverse learning environment, and hands-on approach are the catalysts to build a portfolio that resonates in the competitive realm of advertising. Miami Ad School Europe isn't just a choice, it's the canvas where  aspirations transform into a vibrant tapestry of creative success.

Please note that we are a vocational school and as such non-academic. --> Any degree from us is certification that you completed a training qualification for a job, not academic studies! 
We offer a cohort-based, intense learning experience with cohorts limited to a maximum of 15 students per quarter to ensure each student gets the individualized attention she/he deserves!

Content of the Classes / details

1st Quarter:

CONCEPTS I
basic concepting
COPY TECHNIQUES I
basic copywriting
LAYOUT & TYPO
basic layout & typography
CREATIVE TOOLS BASICS
software class
+ CASE MOVIE EDITING  Workshop in 7 sessions on how to create case films
2nd Quarter:

CONCEPTS II
intermediate level concepting
COPY TECHNIQUES II
intermediate level copywriting
CREATIVE TOOLS ADVANCED
software class
POP CULTURE ENGINEERING 
art & design influences, AI etc.
DIGITAL MARKETING
brand building and selling to audiences
3rd Quarter:

AWARDS EXCELLENCE

concepts with focus on awards
DESIGN INFLUENCES / for AD
design class 
COPY TECHNIQUES III / for CW
adv. interm. level copywriting
PREP YOUR PORTFOLIO  
 … for the internships
INTEGRATED ADVERTISING
camp. across diverse media 
4th Quarter:

CONCEPTS III
advanced campaign development
THINKING DESIGN / for AD
2D, 3D, tools & techniques
COPY TECHNIQUES IV / for CW
advanced level copywriting
CREATIVE INNOVATIONS
website and AI tech class
DIGITAL MEDIA STRATEGY
advanced account planning