Curriculum / Course Plan
Miami Ad School Europe is a creative hub that propels aspiring minds into the dynamic world of advertising. With a global reputation for excellence and a curriculum designed to ignite innovation, Miami Ad School Europe stands as gateway to a future where creativity knows no bounds.
The school’s industry connections, diverse learning environment, and hands-on approach are the catalysts to build a portfolio that resonates in the competitive realm of advertising. Miami Ad School Europe isn't just a choice, it's the canvas where aspirations transform into a vibrant tapestry of creative success.
The school’s industry connections, diverse learning environment, and hands-on approach are the catalysts to build a portfolio that resonates in the competitive realm of advertising. Miami Ad School Europe isn't just a choice, it's the canvas where aspirations transform into a vibrant tapestry of creative success.
Please note that we are a vocational school and as such non-academic. --> Any degree from us is certification that you completed a training qualification for a job, not academic studies!
We offer a cohort-based, intense learning experience with cohorts limited to a maximum of 15 students per quarter to ensure each student gets the individualized attention she/he deserves!
Content of the Classes / details
1st Quarter:
CONCEPTS I
basic concepting
COPY TECHNIQUES I
basic copywriting
LAYOUT & TYPO
basic layout & typography
CREATIVE TOOLS BASICS
software class
+ CASE MOVIE EDITING Workshop in 7 sessions on how to create case films
CONCEPTS I
basic concepting
COPY TECHNIQUES I
basic copywriting
LAYOUT & TYPO
basic layout & typography
CREATIVE TOOLS BASICS
software class
+ CASE MOVIE EDITING Workshop in 7 sessions on how to create case films
2nd Quarter:
CONCEPTS II
intermediate level concepting
COPY TECHNIQUES II
intermediate level copywriting
CREATIVE TOOLS ADVANCED
software class
POP CULTURE ENGINEERING
art & design influences, AI etc.
DIGITAL MARKETING
brand building and selling to audiences
CONCEPTS II
intermediate level concepting
COPY TECHNIQUES II
intermediate level copywriting
CREATIVE TOOLS ADVANCED
software class
POP CULTURE ENGINEERING
art & design influences, AI etc.
DIGITAL MARKETING
brand building and selling to audiences
3rd Quarter:
AWARDS EXCELLENCE
concepts with focus on awards
DESIGN INFLUENCES / for AD
design class
COPY TECHNIQUES III / for CW
adv. interm. level copywriting
PREP YOUR PORTFOLIO
… for the internships
INTEGRATED ADVERTISING
camp. across diverse media
AWARDS EXCELLENCE
concepts with focus on awards
DESIGN INFLUENCES / for AD
design class
COPY TECHNIQUES III / for CW
adv. interm. level copywriting
PREP YOUR PORTFOLIO
… for the internships
INTEGRATED ADVERTISING
camp. across diverse media
4th Quarter:
CONCEPTS III
advanced campaign development
THINKING DESIGN / for AD
2D, 3D, tools & techniques
COPY TECHNIQUES IV / for CW
advanced level copywriting
CREATIVE INNOVATIONS
website and AI tech class
DIGITAL MEDIA STRATEGY
advanced account planning
CONCEPTS III
advanced campaign development
THINKING DESIGN / for AD
2D, 3D, tools & techniques
COPY TECHNIQUES IV / for CW
advanced level copywriting
CREATIVE INNOVATIONS
website and AI tech class
DIGITAL MEDIA STRATEGY
advanced account planning
Essential Info
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Course Plan
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Art Direction
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Copywriting
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Tuition
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Creative Check
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Application
Life @ Miami Ad School
Get in touch
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Miami Ad School Europe
Lohmühlenstr. 65
12435 Berlin -
info@miamiadschool.de
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+49 30 31 98 200-00
Copyright © 2024
Imprint
Title
Spoiler Billboard
Brand
Netflix
Award + Category
Luerzer's Archive: Students of the year 2020
Student
Seine & Brave
Year
2021
Title
Trump against Trump
Brand
Award + Category
ADC Germany, Silver
Student
Kai West Schlosser & Nhi Bui, Rasesh Patkar
Year
2021
Title
Meltdown Flags
Brand
Award + Category
ADC Germany: GrandPrix and Gold
Student
Kai West Schlosser, Nhi Bui, Rasesh Patkar, Swarna Thomas
Year
2021
Title
The Radical Change
Brand
Award + Category
Applied Arts Awards Creative Conscience UKGraphis / GOLDCLIO / Gold (Radical Change)The Drum Ship Shop Awards
Student
Leyla Kamil / AD, Divya Mirlay / CWSiddarth Shelton / AD (Free Speech Update)
Year
2022
Title
lovetheworkmore
Brand
Award + Category
Cannes Lion Bronze / PR
Student
GradsQuynh Tran & Toan Mai
Year
2022
Title
"Dyslexia unetided"
Brand
Award + Category
ADC Grand Prix
Student
Kai West Schlosser (Serviceplan)
Year
2022
Title
Untwist your tongue
Brand
InLingua
Award + Category
Silber ADC Germany Young Talent Award
Student
Year
2014
Title
Donate a Word
Brand
Unicef
Award + Category
Art Directors Club Germany 2012 // Gold for UNICEF‘s „Donate a Word“YoungGuns International Award 2011 // Bronze for UNICEF‘s „Donate a Word“Global Best Digital Advertising Awards 2011 // Gold for UNICEF‘s „Donate a Word“
Student
Year
2011
THIS IS WHAT WE OFFER > PROGRAM OVERVIEW
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The goal is to build a successful portfolio in Art Direction/Digital Design or Copywriting/Creative Concepting during 2 years of studying. That’s why we call it „Portfolio Program“. The entire program is split into 8 quarters. The duration of each quarter is 10 weeks. And it results in the Creative Diploma after 2 years or 8 quarters of education.
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During the first year, you’ll be based at the school in Berlin. Here you get the foundation to progress in your portfolio building journey. How? Through 5-7 classes perweek and assignments in topics like Concepting, Design & Layout, Adobe Creative Cloud, Script Writing, etc.
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In your second year, you’ll go on the Quarter Away terms, traveling the world and learning to apply the tools in real life, at partnering agencies. The school will connect you directly to these agencies. This gives you the possibility to have working experience at an international level and to expand your personal & professional network!.
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In your 8th quarter, you will be working on the finishing touches of your portfolio and graduate from school with a Creative Diploma. After graduation, we organizePlacement Support - i.e. Portfolio Screenings with a dozen leading European agencies.
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You'll probably get the most intense 2 years of your life when you study with us! Our award-winning school leaves you with a lot of practical experiences where you will not only make new friends and have a lot of fun doing it, but indeed build our own international network of Creatives like no other program can do! It's a place where many exciting, inspiring and impactful things happen.
You wanna find out more ...?
You are interested in applying? Wondering what you will learn?
While we can’t share the detailed schedule, here’s a rough curriculum overview. So you get an idea of our classes in general. From Q1-Q4 (aka: your four quarters in school before you do the four quarters externally, in top international agencies) you have an average of 5 courses from each of the three „content buckets“, here mentioned. Please note that this is subject to change.
But what never changes is the intensity of the program - in addition to the classes, you have
homework and assignments and always keep in mind that all our classes are mandatory…
Concept Classes |
Digital Marketing |
Conceptual Thinking |
Copy Techniques |
Integrated Advertising |
Technical Classes |
Design & Layout |
Creative Cloud Basic & Advanced |
3D, After Effects, Cinema 4D basic & advanced |
UX & Layout Implementation |
Skillset Classes |
Design Influences |
Student Competition / Awards Class |
Pop Culture Engineering |
Presentation Techniques |
get mentored
Awarded senior creatives, leading professionals and also staff & leadership will intensely and individually mentor you. Give you guidance, feedback and share all their knowledge and wisdom to nurture you, as the person and as the creative talent you are. All this in our wonderful location - Factory Berlin - an ideal space to grow unconventional minds, offering endless possibilities to network with innovators from all over the world!
win awards
We train you to become a world-class “creative athlete” - award winning and rocking the creative industry. As a Creative Problem Solver who not only comes up with ideas that win Cannes Lions, Clios, Pencils and more, but is ready to make a difference in the world of communication!
get hired!
We support you in building a network from day 1 on: with peers, teachers, alumni, encouraging you to connect with international agencies, senior creatives, brands and all our partners in the network. Each day is a new opportunity to make a positive impression and thus recommend yourself for a job already while still in school. In addition to this, we help you get placed through our international network of top ad agencies who often hire students right after graduation!
Diploma Programs
Our portfolio programs, with an international Diploma Certificate take 2 years and include international internships at the world’s top agencies and hottest brands and companies..
You get a creative “toolbox” as well as all the skills and knowledge you need, to work in the creative industry. In addition, you create a creative portfolio that is your ticket to a career in the ...
creative
fashion
sports
automotive
engineering
gaming
advertising
music or
design industry.
You will be taught by outstanding mentors with whom you will also be working together later – all our teachers work for these top agencies and companies or are professionally engaged in the relevant subject areas. This puts you right on the ball and gets you learning about the latest trends and finding out what is expected on the job.
fashion
sports
automotive
engineering
gaming
advertising
music or
design industry.
You will be taught by outstanding mentors with whom you will also be working together later – all our teachers work for these top agencies and companies or are professionally engaged in the relevant subject areas. This puts you right on the ball and gets you learning about the latest trends and finding out what is expected on the job.
Awards won | Student | Campaign |
Luerzer's Archive: Students of the year 2020 | Seine & Brave | Spoiler Billboard (Netflix) |
ANDYs, Top Award & Scholarship | Seine & Brave, aka: Bhaknisha Kongruangkit, Matithorn Prachuabmoh Chaimoungkalo | Spoiler Billboard (Netflix) |
ADC Germany, Bronze | Simao Barreto & Siddarth Shelton | Uber-Mind |
ADC Germany, Bronze | Simao Barreto & Lawal Bakare | WhatsApp: Secret Status |
ADC Germany, Silver | Seine & Brave | Spoiler Billboard (Netflix) |
ADC Germany, Silver | Kai West Schlosser & Nhi Bui, Rasesh Patkar | Trump against Trump |
ADC Germany: GrandPrix and Gold | Kai West Schlosser, Nhi Bui, Rasesh Patkar, Swarna Thomas | Meltdown Flags (while interning at Serviceplan) |
ANDYs, Gold | Seine & Brave | Spoiler Billboard (Netflix) |
ANDYs, Gold | Simao Barreto & Siddarth Shelton | Uber-Mind |
ANDYs, Gold | Patrick Chase | |
ANDYs, Gold | Patrick Chase & Lavina | Purple Pizza Project |
CLIO, Gold | Seine & Brave | Spoiler Billboard (Netflix) |
CLIO, Silver | Jan-Niels Homann, Leo Wendt, Rasesh Patkar | "Heiljack" (for Beiersdorf) |
CLIO, Silver | Seine & Quynh Tran | We are Asians (self-initiated) |
D&AD, New Blood Pencil | Paras Juneja, Shadab Wajih,Sukratti Jain | PAW / Rare & Xbox Game Studios |
D&AD, New Blood Pencil | Simao Barreto & Lawal Bakare | BBC Archived Reality |
D&AD, New Blood Pencil | Alyona Golikova & Yash Bhut | Chill Chapter / Coors Light (beer) |
D&AD, New Blood Pencil | Yani Gabriel & Shlomo Genchin | Courts of 2050 (Connect4Climate) |
D&AD, New Blood Pencil | Nursolehin Yunos & Shruthi Subramanian | The last mug / Coors Light (beer) |
GRAPHIS New Talent, Gold | Seine & Quynh Tran | We are Asian (self-initiated) |
GRAPHIS New Talent, Platinum | Seine & Riya Dosani | Invisible Museum |
GRAPHIS New Talent, Silver | Patrick Chase | A momentary lapse in concentration |
GRAPHIS New Talent, Silver | Seine & Brave | Spoiler Billboard (Netflix) |
MONTREUX, Gold | Thinh Tran Nguyen, Shabnam Azimi, Leo Göhre | Billboard of the People (for NewYork Times) |
MUSE, Gold | Patrick Chase & Alexa Bortz | Bud(weiser) Power |
MUSE, Platinum | Charlotte Whalen & Ieava Povilauskaite | Ghedh (for client Google) |
MUSE, Silver | Yago Arantes, Mirjam Strzata, Thinh Tran Nguyen, Hamza Hatim | Signs of Change (Durex) TikTok Challenge |
SUMMIT / EMA (emerging media award) Innovator Award | Simao Barreto & Siddarth Shelton | |
SUMMIT / EMA (emerging media award) Leader Award | Simao Bareto & Ali Haider | Beyond Meat |
The One Club / Young Ones: Merit | Giorgi Urushadze, Mor Telem | The World's first scented mask (open brief) |
The One Club / Young Ones: Merit | Lorenzo Colnaghi, Ilaria Narducci | Your First Bud |
The One Club / Young Ones: Merit | Rosie Hill, Tracy Kintu, Nneoma Chukwueke | Chosen (Client: WhatsApp) |
The One Club / Young Ones: Merit | Simão Barreto, Yani Gabriel | Imperfect but real (Burger King) |
The One Club / Young Ones: Bronze | Felicia Susanto, Natalia Zapata | Spotify Tunnels |
The One Club / Young Ones: Bronze | Seine Kongruangkit, Riya Dosani | Pill Better (Client: WhatsApp) |
The One Club / Young Ones: Bronze | Paras Juneja, Shadab Wajih, Sukratti Jain | PAW / Rare & Xbox Game Studios |
The One Club / Young Ones: Bronze | Seine Kongruangkit, Shlomo Genchin, Hajra Tariq | Stunts behind the stall (open brief) |
The One Club / Young Ones: Silver | Simão Barreto, Ilaria Narducci | Spotify Hitchhikers |
Webby Awards - People's Voice | Yago Arantes, Mirjam Strzata, Thinh Tran Nguyen, Hamza Hatim | Signs of Change (Durex) TikTok Challenge |
VEGA Awards | Simao Barreto, Yani Gabriel | Doordash |
Applied Arts Awards Creative Conscience UK Graphis / GOLD CLIO / Gold (Radical Change) The Drum Ship Shop Awards | Leyla Kamil / AD, Divya Mirlay / CW Siddarth Shelton / AD (Free Speech Update) | "Radical Change (https://vimeo.com/553091285) Free Speech Update (https://vimeo.com/591183294) https://www.graphis.com/entry/3b2d27a3-8861-4e96-ae58-1fcd64b43c79/" |
Graphis / SILBER | "Grads: Siddarth Shelton & John Eboseta" | Half Truths are Lies as well (NYTimes) |
Cannes Lions 2022: 1x Titanium Dot Pad 1x Silver Dot Go 1x Bronze Dot Pad 1x Bronze Freedom Grams | Grads: Rohil Borole, Kai West Schlosser, Shruthi Subramanian | Dot Pad: https://pad.dotincorp.com/ |
Applied Arts Awards Winner D&AD New Blood / Wood Pencil | Yamen Emad (Grad), Ertac Ayduran, Amin Zeitouni, Hussam Moustapha, Yash Bhut | Duolingo: Lingot Coin (Tutor: Sudi) https://www.dandad.org/awards/new-blood/2022/duolingo/3983/lingot-coin/" |
D&AD New Blood / Graphite Pencil | Ertac Ayduran / CT, Amin Zeitouni / AD and Hussam Moustapha / CW | BBC: FreshBites https://www.dandad.org/awards/new-blood/2022/bbc/4050/bbc-freshbites/ |
D&AD New Blood / Graphite Pencil | Riona Roy / CW & Nithika Romy AD (Tutor Yigit Unan) | Lit-Drop (Penguin Books) https://www.dandad.org/awards/new-blood/2022/penguin/4059/the-lit-drop |
ADC Germany / Bronze Nail | Katie Eugster, Costanza Piazzolla, Luca Priestersbach, Marc Hünerwadel | Period Beer: https://www.luca.work/theperiodbeer |
Clio Health / Bronze Clio / Gold SIA Awards Creative Conscience Award | Basak Öseskin, Alejandra Diaz, Mirtha Delboy | Talkers by Walkers: "How to listen responsibly": https://www.youtube.com/watch?v=LTFNSnjs2go |
Future Lions Shortlist (-> School of the Year 2022 contributions): BiShark: Inna Tabachenko / CW & Anna Smolkina / AD Evolve: Leyla Kamil Baliyeva / AD, Divya Ram Mirlay / CW & Niklas Szpak / CW | BiShark: Inna Tabachenko & Anna Smolkina Evolve: Leyla Kamil, Divya Mirlay, Niklas Szpak | BiShark: https://www.youtube.com/watch?v=QfK7F0vMHl0 Evolve: https://vimeo.com/701421145 |
Cannes Lion Bronze / PR | Grads Quynh Tran & Toan Mai | http://www.lovetheworkmore.com |
ADC Grand Prix | Grad: Kai West Schlosser (Serviceplan) | "Dyslexia unetided": https://vimeo.com/685970120 |
Golden Award of Montreux 2022 / Use of Media Creative Conscience Award | Yash Bhut / AD, Hussam Mustapha / CW | United Nations: "Homo Fossileum Fuelensis" https://www.yashbhut.com/unitednations |
D&AD New Blood / Wood Pencil | Grads: Elfreda Tetteh and Elva Pacheco | https://www.dandad.org/awards/new-blood/2022/the-case-for-her-project-drawdown/4052/her-forecast |
One Club / ADC: Merit Award | Aishwarya Basker, Fran Misetic, Ana Zuric | Door Dash: "Drool / Filmtasting" https://www.anzuric.com/copy-of-maggi |
One Club / ADC: Merit Award | Yash Bhut | Pedigree: THE $10,000 COLLAR https://www.oneclub.org/awards/youngones/-award/42285/the-10000-collar |
D&AD New Blood / Graphite Pencil | Yani Gabriel (Grad) Divya Mirlay (Student) | https://www.dandad.org/awards/new-blood/2022/duolingo/4038/greetings-by-duolingo |
The Drum Ship Shop Awards | Grads: Elva Pacheo & Nursolehin Yunos | Netflix's "Watch what you eat" |
Penta Awards / Silver (Student Conceptual Work) | Lisa Glonti | https://www.lisaglonti.com/maracas |
D&AD New Blood / Wood Pencil | "Fran Mišetić, Aishwarya Basker, Ana Zuric (Tutor: George Kouveliotis)" | https://www.dandad.org/awards/new-blood/2022/21grams/3996/caroline/ |
EPICA Awards / Bronze (Media Innovation) | Lisa Glonti, Inna Tabachenko | https://winners.epica-awards.com/2022/winner/32-02822-ALT/freelance/twisted-flags |