Modular Learning to future proof creative talent

Our course plan, structured into 3 Modules, is designed for maximum impact in developing cutting-edge creative talent.
Here is a detailed breakdown of the Modules, their classes, and teachers:

Module 1

Foundational Creative Power 

Teacher: Caroline S. Henne

Omnichannel  Development:

Design brand experiences and craft content for integrated campaigns across all relevant platforms and touchpoints. 

Teacher: Chiara Jaumann

Impactful Copy & Content Craft:

Develop persuasive writing and brand voice across digital formats, leveraging AI for efficiency and scale.

Teacher: Ilko Höpping

Generative Design & Future Prototyping:

Core principles of visual communication, incl. generative AI for rapid visual concepting.

Module 2

 Strategic Creative & Cutting-edge Execution 

Teacher: Ilina Scott

Creative Strategy in the Age of AI:

Learn to interpret creative performance insights to refine concepts and optimize execution for maximum brand impact with AI as an ally. 

Teacher: Khatia Nodia

 Creative Ideation & AI Collaboration: 

Master concept generation, implementing current cultural movements, and collaborative ideation with AI tools.

Teacher: Sanj Surati

 Creative for Emerging Realities: 

Explore and create for new frontiers like immersive experiences and other innovative digital canvases for new forms of interactive storytelling.

Module 3

 Advanced Craft & Industry Readiness 

Teacher: Kam Phullar

 Awards Excellence: 

Elevating creative work to its highest potential for industry recognition and to set new benchmarks for the advertising world.

Teacher: Giulia Magaldi

 Portfolio Mastery & Personal Brand: 

Curate a cutting-edge portfolio showcasing innovative work and develop a strong professional brand for industry success.

Teachers: Anna Nowak-Otto & Sophia Görner

How to sell creative ideas:

Master the Pitch. Get Ideas Approved. Learn the strategic storytelling and presentation skills needed by modern creatives. 

Module 4

 Industry Relations and Global Networking 

In this module, we'll provide dedicated support to assess your portfolio and organize placements with our network of top-tier agencies and brand partners.


   Note: 
This module is exclusively available to students who have successfully completed
at least two of the three modules.

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