We cultivate the world's most unconventional minds!
Meet the people who help to become, who you are meant to be:
Meet the people who help to become, who you are meant to be:
Sabine Georg, CEO
MY SHORT BIO
Studied Fine Arts. Landed a job in New Media. Fell in love with The Internet, got hired at Google. Worked at Google for almost 14 years. Went back to my roots as a creative, flexing my muscles as (female) entrepreneur. Managing with a lot of passion Miami Ad School Europe in our Berlin location while being based in Hamburg.
Studied Fine Arts. Landed a job in New Media. Fell in love with The Internet, got hired at Google. Worked at Google for almost 14 years. Went back to my roots as a creative, flexing my muscles as (female) entrepreneur. Managing with a lot of passion Miami Ad School Europe in our Berlin location while being based in Hamburg.
14 Years Manager at Google Germany
Pioneer in Digital Transformation & New Media
Studies in Fine Arts
Creative Consultant for leading ad agencies and brands
Google Innovation Class Teacher @ Miami Ad School Hamburg
Design Thinking Trainer & Certified Coach
Innovation Award Winner @ Google
9 Words Challenge
Niche: Improvise. Create. Finetune.
Voice: Curious. Inspirational. Witty.
Story: Bridging. Art. Commerce.
Ina Behrendt, CIO
15 years as international, awarded Creative Director & Head of Design for R/GA NY, Razorfish Australia, Jung von Matt GermanyStudies in Communication Design & Marketing with honorWinner of several intern. industry Awards like Cannes Lions Festivals, SXSW Innovation Award, MTV O-Music Awards, etc.Miami Ad School NY, Sydney + Europe board-member & teacherPioneer for Innovation in Education Thought-Leader in the field of Digital TransformationCo-Founder of Women in Technology, Australia
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Peter
Office Manager
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Heide
Invoices & QA Placements
on parental leave
Alisha
QA Placements
Niklas Frings-Rupp
Co-Founder & Advisor
Co-Founder & Advisor
We are here: L65, in Berlin Kreuzberg
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Welcome to L65: Situated in the historic Lohmühlenstraße 65 CIC’s newest Innovation Campus is in the heart of Berlin’s vibrant creative district. With 14.000 square meters across five floors of dynamic workspace, CIC Berlin is the perfect home for modern businesses—from startups to enterprise—to grow and innovate in a flexible, hybrid world.
Since 2021, the school is located in Lohmuehlenstr. 65, formerly run as Factory Berlin, now CIC, near Görlitzer Park. Right in the creative heart of Berlin, we are providing the environment it needs to learn and grow in a lively, international community for technology and creativity. You find us on the 3rd floor in a beautiful lofty space!
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THE RIGHT PLACE
TO CULTIVATE
UNCONVENTIONAL MINDS!
The Roots
Miami Ad School was founded by Ron and Pippa Seichrist in 1993 in Miami Beach Florida. With school branches in San Francisco, New York, Atlanta, Buenos Aires, São Paulo, Mexico City, Mumbai, Sydney and Madrid.
- In 2003 the school was founded in Hamburg, Germany as Miami Ad School Europe by advertising veterans Oliver Voss & Niklas Frings-Rupp.
- By 2009 they had opened a second school in Berlin and remained Executive Directors until mid-2019.
- In 2019, Sabine Georg, former Google Manager came onboard as Managing Director.
- End of 2021, the Hamburg location closed its doors and from January 2022 onwards, Miami Ad School Europe is running its business from our beautiful Berlin location!
The Mentors
They’ll teach you everything they know – up to date and award-winning!
We are lucky to work with the best Creative Professionals, teaching our students with a lot of passion and expertise. Please meet some of our wonderful mentors:
Sanj Surati
Multi disciplined Digital Creative
Khatia Nodia
Art Direcctor
Raban Ruddigkeit
Creative Director, Designer, Editor
Yigit Unan
Senior Art Director
Sudarshan (Sudi) Waghmare
Creative and Brand Director
Sophia Görner
European Strategy Director
Lukas Roßmanith
Freelance VFX-Artist & Motion Graphic Designer
Anna Nowak-Otto
Strategy Director
Klaus Bender
Creative Director Copy
Simon Weyer
Senior Creative Copywriter
Till Markull
Motion Designer
Alex Turtschan
Director Innovation
Daniel Schnatterer
Art Director & Brand Designer
Alexander Aussem
Creative Team Lead
Gregory Talbot
Creative Director
Mircea Andronescu
Creative Director
Gudrun Pawelke
Creative Strategist
Simone Jocham
Group Head Innovation
Ilko Hoepping
Media Producer and Art Director Digital
Giulia Magaldi
Creative Director
Shelley Lui
Creative Director Art
Caroline Henne
Marketing Director
Ilaria Traverso
Consultant at Ogilvy Germany
Manuel Huertas
Senior Creative
Kam Phullar
Strategy Director
Essential Info
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Curriculum | Course Plan
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Costs and Fees
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Creative Quick Check
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Application
Life @ Miami Ad School
Get in touch
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Miami Ad School Europe
Lohmühlenstr. 65
12435 Berlin -
info@miamiadschool.de
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+49 30 31 98 200-00
Copyright © 2025
Imprint
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Title
Spoiler Billboard
Brand
Netflix
Award + Category
Luerzer's Archive: Students of the year 2020
Student
Seine & Brave
Year
2021
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Title
Trump against Trump
Brand
Award + Category
ADC Germany, Silver
Student
Kai West Schlosser & Nhi Bui, Rasesh Patkar
Year
2021
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Title
Meltdown Flags
Brand
Award + Category
ADC Germany: GrandPrix and Gold
Student
Kai West Schlosser, Nhi Bui, Rasesh Patkar, Swarna Thomas
Year
2021
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Title
The Radical Change
Brand
Award + Category
Applied Arts Awards Creative Conscience UKGraphis / GOLDCLIO / Gold (Radical Change)The Drum Ship Shop Awards
Student
Leyla Kamil / AD, Divya Mirlay / CWSiddarth Shelton / AD (Free Speech Update)
Year
2022
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Title
lovetheworkmore
Brand
Award + Category
Cannes Lion Bronze / PR
Student
GradsQuynh Tran & Toan Mai
Year
2022
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Title
"Dyslexia unetided"
Brand
Award + Category
ADC Grand Prix
Student
Kai West Schlosser (Serviceplan)
Year
2022
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Title
Untwist your tongue
Brand
InLingua
Award + Category
Silber ADC Germany Young Talent Award
Student
Year
2014
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Title
Donate a Word
Brand
Unicef
Award + Category
Art Directors Club Germany 2012 // Gold for UNICEF‘s „Donate a Word“YoungGuns International Award 2011 // Bronze for UNICEF‘s „Donate a Word“Global Best Digital Advertising Awards 2011 // Gold for UNICEF‘s „Donate a Word“
Student
Year
2011
THIS IS WHAT WE OFFER > PROGRAM OVERVIEW
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The goal is to build a successful portfolio in Art Direction/Digital Design or Copywriting/Creative Concepting during 2 years of studying. That’s why we call it „Portfolio Program“. The entire program is split into 8 quarters. The duration of each quarter is 10 weeks. And it results in the Creative Diploma after 2 years or 8 quarters of education.
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During the first year, you’ll be based at the school in Berlin. Here you get the foundation to progress in your portfolio building journey. How? Through 5-7 classes perweek and assignments in topics like Concepting, Design & Layout, Adobe Creative Cloud, Script Writing, etc.
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In your second year, you’ll go on the Quarter Away terms, traveling the world and learning to apply the tools in real life, at partnering agencies. The school will connect you directly to these agencies. This gives you the possibility to have working experience at an international level and to expand your personal & professional network!.
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In your 8th quarter, you will be working on the finishing touches of your portfolio and graduate from school with a Creative Diploma. After graduation, we organizePlacement Support - i.e. Portfolio Screenings with a dozen leading European agencies.
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You'll probably get the most intense 2 years of your life when you study with us! Our award-winning school leaves you with a lot of practical experiences where you will not only make new friends and have a lot of fun doing it, but indeed build our own international network of Creatives like no other program can do! It's a place where many exciting, inspiring and impactful things happen.
You wanna find out more ...?
You are interested in applying? Wondering what you will learn?
While we can’t share the detailed schedule, here’s a rough curriculum overview. So you get an idea of our classes in general. From Q1-Q4 (aka: your four quarters in school before you do the four quarters externally, in top international agencies) you have an average of 5 courses from each of the three „content buckets“, here mentioned. Please note that this is subject to change.
But what never changes is the intensity of the program - in addition to the classes, you have
homework and assignments and always keep in mind that all our classes are mandatory…
| Concept Classes |
| Digital Marketing |
| Conceptual Thinking |
| Copy Techniques |
| Integrated Advertising |
| Technical Classes |
| Design & Layout |
| Creative Cloud Basic & Advanced |
| 3D, After Effects, Cinema 4D basic & advanced |
| UX & Layout Implementation |
| Skillset Classes |
| Design Influences |
| Student Competition / Awards Class |
| Pop Culture Engineering |
| Presentation Techniques |
get mentored
Awarded senior creatives, leading professionals and also staff & leadership will intensely and individually mentor you. Give you guidance, feedback and share all their knowledge and wisdom to nurture you, as the person and as the creative talent you are. All this in our wonderful location - Factory Berlin - an ideal space to grow unconventional minds, offering endless possibilities to network with innovators from all over the world!
win awards
We train you to become a world-class “creative athlete” - award winning and rocking the creative industry. As a Creative Problem Solver who not only comes up with ideas that win Cannes Lions, Clios, Pencils and more, but is ready to make a difference in the world of communication!
get hired!
We support you in building a network from day 1 on: with peers, teachers, alumni, encouraging you to connect with international agencies, senior creatives, brands and all our partners in the network. Each day is a new opportunity to make a positive impression and thus recommend yourself for a job already while still in school. In addition to this, we help you get placed through our international network of top ad agencies who often hire students right after graduation!
Diploma Programs
Our portfolio programs, with an international Diploma Certificate take 2 years and include international internships at the world’s top agencies and hottest brands and companies..
You get a creative “toolbox” as well as all the skills and knowledge you need, to work in the creative industry. In addition, you create a creative portfolio that is your ticket to a career in the ...
creative
fashion
sports
automotive
engineering
gaming
advertising
music or
design industry.
You will be taught by outstanding mentors with whom you will also be working together later – all our teachers work for these top agencies and companies or are professionally engaged in the relevant subject areas. This puts you right on the ball and gets you learning about the latest trends and finding out what is expected on the job.
fashion
sports
automotive
engineering
gaming
advertising
music or
design industry.
You will be taught by outstanding mentors with whom you will also be working together later – all our teachers work for these top agencies and companies or are professionally engaged in the relevant subject areas. This puts you right on the ball and gets you learning about the latest trends and finding out what is expected on the job.
| Awards won | Student | Campaign |
| Luerzer's Archive: Students of the year 2020 | Seine & Brave | Spoiler Billboard (Netflix) |
| ANDYs, Top Award & Scholarship | Seine & Brave, aka: Bhaknisha Kongruangkit, Matithorn Prachuabmoh Chaimoungkalo | Spoiler Billboard (Netflix) |
| ADC Germany, Bronze | Simao Barreto & Siddarth Shelton | Uber-Mind |
| ADC Germany, Bronze | Simao Barreto & Lawal Bakare | WhatsApp: Secret Status |
| ADC Germany, Silver | Seine & Brave | Spoiler Billboard (Netflix) |
| ADC Germany, Silver | Kai West Schlosser & Nhi Bui, Rasesh Patkar | Trump against Trump |
| ADC Germany: GrandPrix and Gold | Kai West Schlosser, Nhi Bui, Rasesh Patkar, Swarna Thomas | Meltdown Flags (while interning at Serviceplan) |
| ANDYs, Gold | Seine & Brave | Spoiler Billboard (Netflix) |
| ANDYs, Gold | Simao Barreto & Siddarth Shelton | Uber-Mind |
| ANDYs, Gold | Patrick Chase | |
| ANDYs, Gold | Patrick Chase & Lavina | Purple Pizza Project |
| CLIO, Gold | Seine & Brave | Spoiler Billboard (Netflix) |
| CLIO, Silver | Jan-Niels Homann, Leo Wendt, Rasesh Patkar | "Heiljack" (for Beiersdorf) |
| CLIO, Silver | Seine & Quynh Tran | We are Asians (self-initiated) |
| D&AD, New Blood Pencil | Paras Juneja, Shadab Wajih,Sukratti Jain | PAW / Rare & Xbox Game Studios |
| D&AD, New Blood Pencil | Simao Barreto & Lawal Bakare | BBC Archived Reality |
| D&AD, New Blood Pencil | Alyona Golikova & Yash Bhut | Chill Chapter / Coors Light (beer) |
| D&AD, New Blood Pencil | Yani Gabriel & Shlomo Genchin | Courts of 2050 (Connect4Climate) |
| D&AD, New Blood Pencil | Nursolehin Yunos & Shruthi Subramanian | The last mug / Coors Light (beer) |
| GRAPHIS New Talent, Gold | Seine & Quynh Tran | We are Asian (self-initiated) |
| GRAPHIS New Talent, Platinum | Seine & Riya Dosani | Invisible Museum |
| GRAPHIS New Talent, Silver | Patrick Chase | A momentary lapse in concentration |
| GRAPHIS New Talent, Silver | Seine & Brave | Spoiler Billboard (Netflix) |
| MONTREUX, Gold | Thinh Tran Nguyen, Shabnam Azimi, Leo Göhre | Billboard of the People (for NewYork Times) |
| MUSE, Gold | Patrick Chase & Alexa Bortz | Bud(weiser) Power |
| MUSE, Platinum | Charlotte Whalen & Ieava Povilauskaite | Ghedh (for client Google) |
| MUSE, Silver | Yago Arantes, Mirjam Strzata, Thinh Tran Nguyen, Hamza Hatim | Signs of Change (Durex) TikTok Challenge |
| SUMMIT / EMA (emerging media award) Innovator Award | Simao Barreto & Siddarth Shelton | |
| SUMMIT / EMA (emerging media award) Leader Award | Simao Bareto & Ali Haider | Beyond Meat |
| The One Club / Young Ones: Merit | Giorgi Urushadze, Mor Telem | The World's first scented mask (open brief) |
| The One Club / Young Ones: Merit | Lorenzo Colnaghi, Ilaria Narducci | Your First Bud |
| The One Club / Young Ones: Merit | Rosie Hill, Tracy Kintu, Nneoma Chukwueke | Chosen (Client: WhatsApp) |
| The One Club / Young Ones: Merit | Simão Barreto, Yani Gabriel | Imperfect but real (Burger King) |
| The One Club / Young Ones: Bronze | Felicia Susanto, Natalia Zapata | Spotify Tunnels |
| The One Club / Young Ones: Bronze | Seine Kongruangkit, Riya Dosani | Pill Better (Client: WhatsApp) |
| The One Club / Young Ones: Bronze | Paras Juneja, Shadab Wajih, Sukratti Jain | PAW / Rare & Xbox Game Studios |
| The One Club / Young Ones: Bronze | Seine Kongruangkit, Shlomo Genchin, Hajra Tariq | Stunts behind the stall (open brief) |
| The One Club / Young Ones: Silver | Simão Barreto, Ilaria Narducci | Spotify Hitchhikers |
| Webby Awards - People's Voice | Yago Arantes, Mirjam Strzata, Thinh Tran Nguyen, Hamza Hatim | Signs of Change (Durex) TikTok Challenge |
| VEGA Awards | Simao Barreto, Yani Gabriel | Doordash |
| Applied Arts Awards Creative Conscience UK Graphis / GOLD CLIO / Gold (Radical Change) The Drum Ship Shop Awards | Leyla Kamil / AD, Divya Mirlay / CW Siddarth Shelton / AD (Free Speech Update) | "Radical Change (https://vimeo.com/553091285) Free Speech Update (https://vimeo.com/591183294) https://www.graphis.com/entry/3b2d27a3-8861-4e96-ae58-1fcd64b43c79/" |
| Graphis / SILBER | "Grads: Siddarth Shelton & John Eboseta" | Half Truths are Lies as well (NYTimes) |
| Cannes Lions 2022: 1x Titanium Dot Pad 1x Silver Dot Go 1x Bronze Dot Pad 1x Bronze Freedom Grams | Grads: Rohil Borole, Kai West Schlosser, Shruthi Subramanian | Dot Pad: https://pad.dotincorp.com/ |
| Applied Arts Awards Winner D&AD New Blood / Wood Pencil | Yamen Emad (Grad), Ertac Ayduran, Amin Zeitouni, Hussam Moustapha, Yash Bhut | Duolingo: Lingot Coin (Tutor: Sudi) https://www.dandad.org/awards/new-blood/2022/duolingo/3983/lingot-coin/" |
| D&AD New Blood / Graphite Pencil | Ertac Ayduran / CT, Amin Zeitouni / AD and Hussam Moustapha / CW | BBC: FreshBites https://www.dandad.org/awards/new-blood/2022/bbc/4050/bbc-freshbites/ |
| D&AD New Blood / Graphite Pencil | Riona Roy / CW & Nithika Romy AD (Tutor Yigit Unan) | Lit-Drop (Penguin Books) https://www.dandad.org/awards/new-blood/2022/penguin/4059/the-lit-drop |
| ADC Germany / Bronze Nail | Katie Eugster, Costanza Piazzolla, Luca Priestersbach, Marc Hünerwadel | Period Beer: https://www.luca.work/theperiodbeer |
| Clio Health / Bronze Clio / Gold SIA Awards Creative Conscience Award | Basak Öseskin, Alejandra Diaz, Mirtha Delboy | Talkers by Walkers: "How to listen responsibly": https://www.youtube.com/watch?v=LTFNSnjs2go |
| Future Lions Shortlist (-> School of the Year 2022 contributions): BiShark: Inna Tabachenko / CW & Anna Smolkina / AD Evolve: Leyla Kamil Baliyeva / AD, Divya Ram Mirlay / CW & Niklas Szpak / CW | BiShark: Inna Tabachenko & Anna Smolkina Evolve: Leyla Kamil, Divya Mirlay, Niklas Szpak | BiShark: https://www.youtube.com/watch?v=QfK7F0vMHl0 Evolve: https://vimeo.com/701421145 |
| Cannes Lion Bronze / PR | Grads Quynh Tran & Toan Mai | http://www.lovetheworkmore.com |
| ADC Grand Prix | Grad: Kai West Schlosser (Serviceplan) | "Dyslexia unetided": https://vimeo.com/685970120 |
| Golden Award of Montreux 2022 / Use of Media Creative Conscience Award | Yash Bhut / AD, Hussam Mustapha / CW | United Nations: "Homo Fossileum Fuelensis" https://www.yashbhut.com/unitednations |
| D&AD New Blood / Wood Pencil | Grads: Elfreda Tetteh and Elva Pacheco | https://www.dandad.org/awards/new-blood/2022/the-case-for-her-project-drawdown/4052/her-forecast |
| One Club / ADC: Merit Award | Aishwarya Basker, Fran Misetic, Ana Zuric | Door Dash: "Drool / Filmtasting" https://www.anzuric.com/copy-of-maggi |
| One Club / ADC: Merit Award | Yash Bhut | Pedigree: THE $10,000 COLLAR https://www.oneclub.org/awards/youngones/-award/42285/the-10000-collar |
| D&AD New Blood / Graphite Pencil | Yani Gabriel (Grad) Divya Mirlay (Student) | https://www.dandad.org/awards/new-blood/2022/duolingo/4038/greetings-by-duolingo |
| The Drum Ship Shop Awards | Grads: Elva Pacheo & Nursolehin Yunos | Netflix's "Watch what you eat" |
| Penta Awards / Silver (Student Conceptual Work) | Lisa Glonti | https://www.lisaglonti.com/maracas |
| D&AD New Blood / Wood Pencil | "Fran Mišetić, Aishwarya Basker, Ana Zuric (Tutor: George Kouveliotis)" | https://www.dandad.org/awards/new-blood/2022/21grams/3996/caroline/ |
| EPICA Awards / Bronze (Media Innovation) | Lisa Glonti, Inna Tabachenko | https://winners.epica-awards.com/2022/winner/32-02822-ALT/freelance/twisted-flags |
Nika Gujejiani Scholarship 2025 - Frequently Asked Questions
What is the Nika Gujejiani Scholarship?
✨The Nika Gujejiani Scholarship was established by the Bank of Georgia and Miami Ad School Europe in honor of Nika Gujejiani, a former stellar student from Georgia who sadly passed away in 2019.
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Who is behind this scholarship?
💪The driving forces behind this initiative are Miami Ad School Europe Co-Founder Niklas Frings-Rupp, Managing Director Sabine Georg, and the Bank of Georgia.
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Who is eligible to apply for the Nika Scholarship?
🇬🇪The Nika Scholarship is exclusively for citizens of Georgia.
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How many scholarship slots are available?
🥇Only one scholarship will be granted.
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What does the scholarship offer?
🏆The scholarship offers one Georgian citizen a 100% scholarship to attend Miami Ad School Europe in Berlin for a 1-year program in Copywriting and Art Direction. Additionally, the Bank of Georgia supports the scholar's cost of living.
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The NIKA Scholarship previously supported a two-year long-term program. What prompted the shift to a one-year short-term program?
💡We transitioned to a one-year program for several key reasons:
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1. Enhanced Financial Sustainability: The overall costs associated with the two-year program proved to be a significant financial undertaking. By shortening the duration, we can ensure the scholarship remains sustainable and accessible to a greater number of talented individuals.
1. Enhanced Financial Sustainability: The overall costs associated with the two-year program proved to be a significant financial undertaking. By shortening the duration, we can ensure the scholarship remains sustainable and accessible to a greater number of talented individuals.
2. Streamlined Processes: A shorter program duration allows for more efficient administrative processes, reducing bureaucratic complexities and allowing us to focus more on supporting our scholars' development.
3. Leveraging Existing Expertise: NIKA Scholars consistently demonstrate a wealth of prior experience and knowledge. The one-year program is designed to build upon this strong foundation, providing targeted learning and development opportunities that are more aligned with their existing expertise, maximizing their impact within a focused timeframe.
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How can I apply for the scholarship?
📩 To apply, please send a short CV and portfolio to info@miamiadschool.de with the subject line "NIKA25". Please only include links to your CV and portfolio, no attachments.
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In what language should the CV and portfolio be?
🇬🇧 The CV and portfolio must be submitted in English.
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What is the application deadline?
⏰The deadline for applications is the 25th of July.
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Where will the study take place?
📍The program includes both online and on-site learning in Berlin. Two out of the four quarters will be spent in person in Berlin. In our school’s location in a beautiful co-working building in Kreuzberg.
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Will accommodation be provided in Berlin?
🛋️ No, the scholarship recipient will need to rent an apartment for the on-site quarters in Berlin. The additional living cost support from the Bank of Georgia is intended to help with this.
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How long is the scholarship program?
4️⃣ The program is one year long, divided into four quarters.
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What is the structure of the 1-year program?
🎯The 1-year program is structured in 4 quarter terms (= 10 weeks of classes) with one internship that takes place in the 4th quarter term.
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If I win the scholarship, will I be able to join the program fully onsite in Berlin?
🧩 While we'd love to have all our scholarship winners fully immersed in Berlin from the start, German immigration regulations regarding visas require a blended learning approach. This means your participation will involve a combination of onsite sessions in Berlin and online learning.
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What is the recommended structure of the course regarding online and on-site participation?
⚖️ The course is designed with a blended learning approach, alternating between online and on-site modules. The recommended structure is as follows:
Quarter 1: Online learning (based in Georgia)
Quarter 2: On-site learning (in Berlin)
Quarter 3: Online learning (based in Georgia)
Quarter 4: On-site learning (in Berlin) with an internship component.
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Why is this the preferred option?
🤩 We recommend this structure because the 4th quarter is when the internship takes place, and this timing offers a significant advantage for the scholarship recipient, enabling her/him to undertake the internship on-site in Berlin.
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What if I have an unlimited residence permit for Germany, does this enable me to be fully on-site?
🎉 If you hold an unlimited residence permit for Germany, you can attend the program on-site for the entire year.
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Can I study all four quarters (one year program) onsite if I can afford to support myself for the quarters where living costs aren't covered by the program?
🛎️ Unfortunately, no. The 90-day limit for onsite stays is related to visa regulations, not your financial situation. For stays longer than 90 days, you would need a residence permit, which typically requires a program duration of at least two years. For our one-year program, the rule is one quarter online followed by one quarter onsite. The only exception is if you already have a valid residency permit for Berlin for other reasons.
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Why don't you ask for academic qualifications like university transcripts?
🎓As a vocational school, our focus is on hands-on, practical education and strong creative ideas. We believe creative talent and intelligence naturally go hand-in-hand, so formal academic proof isn't necessary. And we only require a CV and portfolio.
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Is there a specific English language test I need to take?
🗣️No official language test is required. However, fluent English in both written and spoken form is essential. We expect your portfolio to demonstrate strong English language abilities.