We cultivate the world's most unconventional minds!
Meet the people who help to become, who you are meant to be:

Sabine Georg

CEO, Miami Ad School Europe
About me
  • 14 Years Manager at Google Germany
  • Pioneer in Digital Transformation & New Media
  • Studies in Fine Arts
  • Creative Consultant for leading ad agencies and brands
  • Google Innovation Class Teacher Miami Ad School Hamburg
  • Design Thinking Trainer
  • Certified Personal Coach
  • Innovation Award Winner @ Google (for the very first creative competition on YouTube)
About me
  • 15 years as international, awarded Creative Director & Head of Design for R/GA NY, Razorfish Australia, Jung von Matt Germany
  • Studies in Communication Design & Marketing with honor
  • Winner of several intern. industry Awards like Cannes Lions Festivals, SXSW Innovation Award, MTV O-Music Awards, etc.
  • Miami Ad School NY, Sydney + Europe board-member & teacher
  • Pioneer for Innovation in Education 
  • Thought-Leader in the field of Digital Transformation
  • Co-Founder of Women in Technology, Australia

Ina Behrendt

CIO, Miami Ad School Europe

 The Team 


Niklas Frings-Rupp


Peter Wurm




Alisha McPherson


Heide Meyer

We are located at
Factory Berlin 

Since 2021, the school is located in Factory Berlin near Görlitzer Park. Right in the creative heart of Berlin, we are providing the environment it needs to learn and grow in a lively,  international community for technology and creativity.
The right place to cultivate unconventional minds!

Factory Berlin is an ecosystem of over 3,500 members from more than 70 nations located on two campuses. Gathering the most ambitious creators from the tech, creative and corporate industries, we curate our diverse community to connect, collaborate and thrive together. As a platform for active networking and  supported by partners like Riverside Studios Berlin, Google for Startups or CODE University, the Factory Berlin culture empowers creators to build a better world.

The Roots

Miami Ad School was founded by Ron and Pippa Seichrist in 1993 in Miami Beach Florida. With school branches in San Francisco, New York, Buenos Aires, São Paulo, Mumbai and Sydney.
  • In 2003 the school was founded in Hamburg, Germany as Miami Ad School Europe by advertising veterans Oliver Voss & Niklas Frings-Rupp.
  • By 2009 they had opened a second school in Berlin and remained Executive Directors until mid-2019.
  • In 2019, Sabine Georg, former Google Manager came onboard as Managing Director.

The Mentors

They’ll teach you everything they know – up to date and award-winning!

We are lucky to work with the best Creative Professionals who are teaching our students with a lot of passion and expertise.
Please meet some of
our wonderful mentors:

Miami Ad School is the 2022 School of the Year at Cannes Future Lions

Future Lions is AKQA’s annual initiative to celebrate bold and progressive ideas from students around the world. Each year, there are more than 1,900 participants from 69 countries.
This year, in recognition of our leading student teams and the work they submitted, M.AD was named School of the Year for the 6th time.

Our extended Network

We have many wonderful Partners doing amazing things…
We host, collaborate and send our students to some of the most prestigious programs in Advertising, Marketing and Digital Technologies. Check out the Innovation Days, VIP Talks, Facebook e-learning, International Hackathons, Google Classes and more…our international network from leading brands and agencies helps our students to achieve their potential and provides a superb ecosystem for creative innovations!