We cultivate the world's most unconventional minds!
Meet the people who help to become, who you are meant to be:
Meet the people who help to become, who you are meant to be:
About me
- 14 Years Manager at Google Germany
- Pioneer in Digital Transformation & New Media
- Studies in Fine Arts
- Creative Consultant for leading ad agencies and brands
- Google Innovation Class Teacher Miami Ad School Hamburg
- Design Thinking Trainer
- Certified Personal Coach
- Innovation Award Winner @ Google (for the very first creative competition on YouTube)
About me
- 15 years as international, awarded Creative Director & Head of Design for R/GA NY, Razorfish Australia, Jung von Matt Germany
- Studies in Communication Design & Marketing with honor
- Winner of several intern. industry Awards like Cannes Lions Festivals, SXSW Innovation Award, MTV O-Music Awards, etc.
- Miami Ad School NY, Sydney + Europe board-member & teacher
- Pioneer for Innovation in Education
- Thought-Leader in the field of Digital Transformation
- Co-Founder of Women in Technology, Australia
The Team
CO-FOUNDER, ADVISOR
Niklas Frings-Rupp
TECH ADVISOR
Philip Wogart
OFFICE MANAGER
Peter Wurm
OFFICE MANAGERIN
Therese
Heyde-Lundemo
Heyde-Lundemo
AGENCY LAB PLACEMENTS
Alisha McPherson
PLACEMENTS, ACCOUNTING
Heide Meyer
We are located at
Factory Berlin
Factory Berlin
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Since 2021, the school is located in Factory Berlin near Görlitzer Park. Right in the creative heart of Berlin, we are providing the environment it needs to learn and grow in a lively, international community for technology and creativity.
The right place to cultivate unconventional minds!
Factory Berlin is an ecosystem of over 3,500 members from more than 70 nations located on two campuses. Gathering the most ambitious creators from the tech, creative and corporate industries, we curate our diverse community to connect, collaborate and thrive together. As a platform for active networking and supported by partners like Riverside Studios Berlin, Google for Startups or CODE University, the Factory Berlin culture empowers creators to build a better world.
The Roots
Miami Ad School was founded by Ron and Pippa Seichrist in 1993 in Miami Beach Florida. With school branches in San Francisco, New York, Buenos Aires, São Paulo, Mumbai and Sydney.
- In 2003 the school was founded in Hamburg, Germany as Miami Ad School Europe by advertising veterans Oliver Voss & Niklas Frings-Rupp.
- By 2009 they had opened a second school in Berlin and remained Executive Directors until mid-2019.
- In 2019, Sabine Georg, former Google Manager came onboard as Managing Director.
The Mentors
They’ll teach you everything they know – up to date and award-winning!
We are lucky to work with the best Creative Professionals who are teaching our students with a lot of passion and expertise.
Please meet some of our wonderful mentors, past and present :
Please meet some of our wonderful mentors, past and present :
Sanj Surati
Multi disciplined Digital Creative
Patricia Nassauer
Client Service Direcctor
Lennert Robert Schrader
Head of 3D Motion Graphichs & Developer
Yigit Unan
Senior Copywriter, Plantage Berlin
Selena Merletti
Senior Strategist
Sophia Görner
European Strategy Director
David Stadtmüller
Creative Director Art
Anna Nowak-Otto
Strategy Director
Klaus Bender
Creative Director Copy
Simon Weyer
Senior Creative Copywriter
Till Markull
Motion Designer
Alex Turtschan
Director Innovation
Daniel Schnatterer
Art Director & Brand Designer
Sandra Valencia
Senior Copywriter
Dr. Stefanie Dänzler
Lehrbeauftrage Marketing, Consumer Behavior & Disruptive Technology
Mircea Andronescu
Creative Director & Marketing Director
Gudrun Pawelke
Creative Strategist
Savina Mokreva-Hibbeler
Creative Director Art
Ilko Hoepping
Media Producer and Art Director Digital
Patrik Hartmann
Creative Director Art
Shelley Lui
Creative Director Art
Roman Raacke
People & Conceptual Photographer
Gepa Hinrichsen
Creative Director Copy & Author
Marc Vosshall
Chief Creative Officer
Gerrit Gley
Chief Creative Officer
Christoph Maeschig
Managing Director Creative Technology
Bettina Olf
Chief Creative Officer
Arne Hollmann
Creative Technology Director
Nikolai Bockholt
Creative Services Engineer
Sergey Sidorov
Head of Design
Eduardo Balestra
Senior Copy Writer
Miami Ad School is the 2022 School of the Year at Cannes Future Lions
Future Lions is AKQA’s annual initiative to celebrate bold and progressive ideas from students around the world. Each year, there are more than 1,900 participants from 69 countries.
This year, in recognition of our leading student teams and the work they submitted, M.AD was named School of the Year for the 6th time.
Our extended Network
We have many wonderful Partners doing amazing things…
We host, collaborate and send our students to some of the most prestigious programs in Advertising, Marketing and Digital Technologies. Check out the Innovation Days, VIP Talks, Facebook e-learning, International Hackathons, Google Classes and more…our international network from leading brands and agencies helps our students to achieve their potential and provides a superb ecosystem for creative innovations!
Essential Info
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Overview
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Art Direction
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Copywriting
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Tuition
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Creative Check
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Application
Get in touch
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Miami Ad School Europe
c/o Factory Berlin, Lohmühlenstr. 65
12435 Berlin -
+49 30 31 98 200-00
Copyright © 2023
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Title
Spoiler Billboard
Brand
Netflix
Award + Category
Luerzer's Archive: Students of the year 2020
Student
Seine & Brave
Year
2021
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Title
Trump against Trump
Brand
Award + Category
ADC Germany, Silver
Student
Kai West Schlosser & Nhi Bui, Rasesh Patkar
Year
2021
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Title
Meltdown Flags
Brand
Award + Category
ADC Germany: GrandPrix and Gold
Student
Kai West Schlosser, Nhi Bui, Rasesh Patkar, Swarna Thomas
Year
2021
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Title
The Radical Change
Brand
Award + Category
Applied Arts Awards Creative Conscience UKGraphis / GOLDCLIO / Gold (Radical Change)The Drum Ship Shop Awards
Student
Leyla Kamil / AD, Divya Mirlay / CWSiddarth Shelton / AD (Free Speech Update)
Year
2022
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Title
lovetheworkmore
Brand
Award + Category
Cannes Lion Bronze / PR
Student
GradsQuynh Tran & Toan Mai
Year
2022
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Title
"Dyslexia unetided"
Brand
Award + Category
ADC Grand Prix
Student
Kai West Schlosser (Serviceplan)
Year
2022
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Write your awesome label here.
Title
Untwist your tongue
Brand
InLingua
Award + Category
Silber ADC Germany Young Talent Award
Student
Year
2014
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Title
Donate a Word
Brand
Unicef
Award + Category
Art Directors Club Germany 2012 // Gold for UNICEF‘s „Donate a Word“YoungGuns International Award 2011 // Bronze for UNICEF‘s „Donate a Word“Global Best Digital Advertising Awards 2011 // Gold for UNICEF‘s „Donate a Word“
Student
Year
2011
THIS IS WHAT WE OFFER > PROGRAM OVERVIEW
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The goal is to build a successful portfolio in Art Direction/Digital Design or Copywriting/Creative Concepting during 2 years of studying. That’s why we call it „Portfolio Program“. The entire program is split into 8 quarters. The duration of each quarter is 10 weeks. And it results in the Creative Diploma after 2 years or 8 quarters of education.
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During the first year, you’ll be based at the school in Berlin. Here you get the foundation to progress in your portfolio building journey. How? Through 5-7 classes perweek and assignments in topics like Concepting, Design & Layout, Adobe Creative Cloud, Script Writing, etc.
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In your second year, you’ll go on the Quarter Away terms, traveling the world and learning to apply the tools in real life, at partnering agencies. The school will connect you directly to these agencies. This gives you the possibility to have working experience at an international level and to expand your personal & professional network!.
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In your 8th quarter, you will be working on the finishing touches of your portfolio and graduate from school with a Creative Diploma. After graduation, we organizePlacement Support - i.e. Portfolio Screenings with a dozen leading European agencies.
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You'll probably get the most intense 2 years of your life when you study with us! Our award-winning school leaves you with a lot of practical experiences where you will not only make new friends and have a lot of fun doing it, but indeed build our own international network of Creatives like no other program can do! It's a place where many exciting, inspiring and impactful things happen.
You wanna find out more ...?
You are interested in applying? Wondering what you will learn?
While we can’t share the detailed schedule, here’s a rough curriculum overview. So you get an idea of our classes in general. From Q1-Q4 (aka: your four quarters in school before you do the four quarters externally, in top international agencies) you have an average of 5 courses from each of the three „content buckets“, here mentioned. Please note that this is subject to change.
But what never changes is the intensity of the program - in addition to the classes, you have
homework and assignments and always keep in mind that all our classes are mandatory…
| Concept Classes |
| Digital Marketing |
| Conceptual Thinking |
| Copy Techniques |
| Integrated Advertising |
| Technical Classes |
| Design & Layout |
| Creative Cloud Basic & Advanced |
| 3D, After Effects, Cinema 4D basic & advanced |
| UX & Layout Implementation |
| Skillset Classes |
| Design Influences |
| Student Competition / Awards Class |
| Pop Culture Engineering |
| Presentation Techniques |
get mentored
Awarded senior creatives, leading professionals and also staff & leadership will intensely and individually mentor you. Give you guidance, feedback and share all their knowledge and wisdom to nurture you, as the person and as the creative talent you are. All this in our wonderful location - Factory Berlin - an ideal space to grow unconventional minds, offering endless possibilities to network with innovators from all over the world!
win awards
We train you to become a world-class “creative athlete” - award winning and rocking the creative industry. As a Creative Problem Solver who not only comes up with ideas that win Cannes Lions, Clios, Pencils and more, but is ready to make a difference in the world of communication!
get hired!
We support you in building a network from day 1 on: with peers, teachers, alumni, encouraging you to connect with international agencies, senior creatives, brands and all our partners in the network. Each day is a new opportunity to make a positive impression and thus recommend yourself for a job already while still in school. In addition to this, we help you get placed through our international network of top ad agencies who often hire students right after graduation!
Diploma Programs
Our portfolio programs, with an international Diploma Certificate take 2 years and include international internships at the world’s top agencies and hottest brands and companies..
You get a creative “toolbox” as well as all the skills and knowledge you need, to work in the creative industry. In addition, you create a creative portfolio that is your ticket to a career in the ...
creative
fashion
sports
automotive
engineering
gaming
advertising
music or
design industry.
You will be taught by outstanding mentors with whom you will also be working together later – all our teachers work for these top agencies and companies or are professionally engaged in the relevant subject areas. This puts you right on the ball and gets you learning about the latest trends and finding out what is expected on the job.
fashion
sports
automotive
engineering
gaming
advertising
music or
design industry.
You will be taught by outstanding mentors with whom you will also be working together later – all our teachers work for these top agencies and companies or are professionally engaged in the relevant subject areas. This puts you right on the ball and gets you learning about the latest trends and finding out what is expected on the job.
| Awards won | Student | Campaign |
| Luerzer's Archive: Students of the year 2020 | Seine & Brave | Spoiler Billboard (Netflix) |
| ANDYs, Top Award & Scholarship | Seine & Brave, aka: Bhaknisha Kongruangkit, Matithorn Prachuabmoh Chaimoungkalo | Spoiler Billboard (Netflix) |
| ADC Germany, Bronze | Simao Barreto & Siddarth Shelton | Uber-Mind |
| ADC Germany, Bronze | Simao Barreto & Lawal Bakare | WhatsApp: Secret Status |
| ADC Germany, Silver | Seine & Brave | Spoiler Billboard (Netflix) |
| ADC Germany, Silver | Kai West Schlosser & Nhi Bui, Rasesh Patkar | Trump against Trump |
| ADC Germany: GrandPrix and Gold | Kai West Schlosser, Nhi Bui, Rasesh Patkar, Swarna Thomas | Meltdown Flags (while interning at Serviceplan) |
| ANDYs, Gold | Seine & Brave | Spoiler Billboard (Netflix) |
| ANDYs, Gold | Simao Barreto & Siddarth Shelton | Uber-Mind |
| ANDYs, Gold | Patrick Chase | |
| ANDYs, Gold | Patrick Chase & Lavina | Purple Pizza Project |
| CLIO, Gold | Seine & Brave | Spoiler Billboard (Netflix) |
| CLIO, Silver | Jan-Niels Homann, Leo Wendt, Rasesh Patkar | "Heiljack" (for Beiersdorf) |
| CLIO, Silver | Seine & Quynh Tran | We are Asians (self-initiated) |
| D&AD, New Blood Pencil | Paras Juneja, Shadab Wajih,Sukratti Jain | PAW / Rare & Xbox Game Studios |
| D&AD, New Blood Pencil | Simao Barreto & Lawal Bakare | BBC Archived Reality |
| D&AD, New Blood Pencil | Alyona Golikova & Yash Bhut | Chill Chapter / Coors Light (beer) |
| D&AD, New Blood Pencil | Yani Gabriel & Shlomo Genchin | Courts of 2050 (Connect4Climate) |
| D&AD, New Blood Pencil | Nursolehin Yunos & Shruthi Subramanian | The last mug / Coors Light (beer) |
| GRAPHIS New Talent, Gold | Seine & Quynh Tran | We are Asian (self-initiated) |
| GRAPHIS New Talent, Platinum | Seine & Riya Dosani | Invisible Museum |
| GRAPHIS New Talent, Silver | Patrick Chase | A momentary lapse in concentration |
| GRAPHIS New Talent, Silver | Seine & Brave | Spoiler Billboard (Netflix) |
| MONTREUX, Gold | Thinh Tran Nguyen, Shabnam Azimi, Leo Göhre | Billboard of the People (for NewYork Times) |
| MUSE, Gold | Patrick Chase & Alexa Bortz | Bud(weiser) Power |
| MUSE, Platinum | Charlotte Whalen & Ieava Povilauskaite | Ghedh (for client Google) |
| MUSE, Silver | Yago Arantes, Mirjam Strzata, Thinh Tran Nguyen, Hamza Hatim | Signs of Change (Durex) TikTok Challenge |
| SUMMIT / EMA (emerging media award) Innovator Award | Simao Barreto & Siddarth Shelton | |
| SUMMIT / EMA (emerging media award) Leader Award | Simao Bareto & Ali Haider | Beyond Meat |
| The One Club / Young Ones: Merit | Giorgi Urushadze, Mor Telem | The World's first scented mask (open brief) |
| The One Club / Young Ones: Merit | Lorenzo Colnaghi, Ilaria Narducci | Your First Bud |
| The One Club / Young Ones: Merit | Rosie Hill, Tracy Kintu, Nneoma Chukwueke | Chosen (Client: WhatsApp) |
| The One Club / Young Ones: Merit | Simão Barreto, Yani Gabriel | Imperfect but real (Burger King) |
| The One Club / Young Ones: Bronze | Felicia Susanto, Natalia Zapata | Spotify Tunnels |
| The One Club / Young Ones: Bronze | Seine Kongruangkit, Riya Dosani | Pill Better (Client: WhatsApp) |
| The One Club / Young Ones: Bronze | Paras Juneja, Shadab Wajih, Sukratti Jain | PAW / Rare & Xbox Game Studios |
| The One Club / Young Ones: Bronze | Seine Kongruangkit, Shlomo Genchin, Hajra Tariq | Stunts behind the stall (open brief) |
| The One Club / Young Ones: Silver | Simão Barreto, Ilaria Narducci | Spotify Hitchhikers |
| Webby Awards - People's Voice | Yago Arantes, Mirjam Strzata, Thinh Tran Nguyen, Hamza Hatim | Signs of Change (Durex) TikTok Challenge |
| VEGA Awards | Simao Barreto, Yani Gabriel | Doordash |
| Applied Arts Awards Creative Conscience UK Graphis / GOLD CLIO / Gold (Radical Change) The Drum Ship Shop Awards | Leyla Kamil / AD, Divya Mirlay / CW Siddarth Shelton / AD (Free Speech Update) | "Radical Change (https://vimeo.com/553091285) Free Speech Update (https://vimeo.com/591183294) https://www.graphis.com/entry/3b2d27a3-8861-4e96-ae58-1fcd64b43c79/" |
| Graphis / SILBER | "Grads: Siddarth Shelton & John Eboseta" | Half Truths are Lies as well (NYTimes) |
| Cannes Lions 2022: 1x Titanium Dot Pad 1x Silver Dot Go 1x Bronze Dot Pad 1x Bronze Freedom Grams | Grads: Rohil Borole, Kai West Schlosser, Shruthi Subramanian | Dot Pad: https://pad.dotincorp.com/ |
| Applied Arts Awards Winner D&AD New Blood / Wood Pencil | Yamen Emad (Grad), Ertac Ayduran, Amin Zeitouni, Hussam Moustapha, Yash Bhut | Duolingo: Lingot Coin (Tutor: Sudi) https://www.dandad.org/awards/new-blood/2022/duolingo/3983/lingot-coin/" |
| D&AD New Blood / Graphite Pencil | Ertac Ayduran / CT, Amin Zeitouni / AD and Hussam Moustapha / CW | BBC: FreshBites https://www.dandad.org/awards/new-blood/2022/bbc/4050/bbc-freshbites/ |
| D&AD New Blood / Graphite Pencil | Riona Roy / CW & Nithika Romy AD (Tutor Yigit Unan) | Lit-Drop (Penguin Books) https://www.dandad.org/awards/new-blood/2022/penguin/4059/the-lit-drop |
| ADC Germany / Bronze Nail | Katie Eugster, Costanza Piazzolla, Luca Priestersbach, Marc Hünerwadel | Period Beer: https://www.luca.work/theperiodbeer |
| Clio Health / Bronze Clio / Gold SIA Awards Creative Conscience Award | Basak Öseskin, Alejandra Diaz, Mirtha Delboy | Talkers by Walkers: "How to listen responsibly": https://www.youtube.com/watch?v=LTFNSnjs2go |
| Future Lions Shortlist (-> School of the Year 2022 contributions): BiShark: Inna Tabachenko / CW & Anna Smolkina / AD Evolve: Leyla Kamil Baliyeva / AD, Divya Ram Mirlay / CW & Niklas Szpak / CW | BiShark: Inna Tabachenko & Anna Smolkina Evolve: Leyla Kamil, Divya Mirlay, Niklas Szpak | BiShark: https://www.youtube.com/watch?v=QfK7F0vMHl0 Evolve: https://vimeo.com/701421145 |
| Cannes Lion Bronze / PR | Grads Quynh Tran & Toan Mai | http://www.lovetheworkmore.com |
| ADC Grand Prix | Grad: Kai West Schlosser (Serviceplan) | "Dyslexia unetided": https://vimeo.com/685970120 |
| Golden Award of Montreux 2022 / Use of Media Creative Conscience Award | Yash Bhut / AD, Hussam Mustapha / CW | United Nations: "Homo Fossileum Fuelensis" https://www.yashbhut.com/unitednations |
| D&AD New Blood / Wood Pencil | Grads: Elfreda Tetteh and Elva Pacheco | https://www.dandad.org/awards/new-blood/2022/the-case-for-her-project-drawdown/4052/her-forecast |
| One Club / ADC: Merit Award | Aishwarya Basker, Fran Misetic, Ana Zuric | Door Dash: "Drool / Filmtasting" https://www.anzuric.com/copy-of-maggi |
| One Club / ADC: Merit Award | Yash Bhut | Pedigree: THE $10,000 COLLAR https://www.oneclub.org/awards/youngones/-award/42285/the-10000-collar |
| D&AD New Blood / Graphite Pencil | Yani Gabriel (Grad) Divya Mirlay (Student) | https://www.dandad.org/awards/new-blood/2022/duolingo/4038/greetings-by-duolingo |
| The Drum Ship Shop Awards | Grads: Elva Pacheo & Nursolehin Yunos | Netflix's "Watch what you eat" |
| Penta Awards / Silver (Student Conceptual Work) | Lisa Glonti | https://www.lisaglonti.com/maracas |
| D&AD New Blood / Wood Pencil | "Fran Mišetić, Aishwarya Basker, Ana Zuric (Tutor: George Kouveliotis)" | https://www.dandad.org/awards/new-blood/2022/21grams/3996/caroline/ |
| EPICA Awards / Bronze (Media Innovation) | Lisa Glonti, Inna Tabachenko | https://winners.epica-awards.com/2022/winner/32-02822-ALT/freelance/twisted-flags |