Certified E-Learning Diploma Course

in cooperation  with

CREATIVE STRATEGY 

An international course for

Strategic and Creative Problem Solvers
—
Learn from Global Experts how to position brands authentically, build marketing strategies, and craft impactful campaigns.

Learn at your own Pace

You'll have access to the learning content at the official course start date. After that, you can learn at your own pace.
      How it works
  • You'll have access to approximately 30 hours of learning material for a total of 120 days, and you'll learn everything you need to know from our experienced strategists.
  • Our unique learning concept, based on eight self-paced modules and interactive tasks, as well as live sessions with experienced mentors, ensures you absorb the content in the best possible way.

learning concept

On our virtual campus, we share the knowledge of our best experts with you:

  • E-learning course with interactive online campus
  • 100% online, with practical exercises, videos, quizzes, final test and support from OMR Education.
  • AI learning assistant for individual questions.
  • In the Slack community, you can network and exchange ideas with other participants.

Live Sessions

Interactive live sessions on various topics in the field of creative strategy take place approximately once a month: 

  • 45 to 60 minutes of exclusive presentations from our mentors
  • Helpful tips and insights on working as a creative strategist
  • Opportunity to ask your questions

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Requirements

The course is specifically designed for junior to mid-level marketing managers, creative strategists, planners, and anyone involved in a brand's communications strategy.
It's either a first step into the world of strategy or a suitable training course for your daily job as a strategist.

In partnership with international agencies like:

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Mentors & Modules

Module 1
Strategy & Planning

In Module 1, you'll learn what creative strategy is and what actually constitutes a good strategy. You'll explore different types of strategies and learn models for developing, planning, and pitching strategies to foster your strategic mindset. 













After completing the module, you can...

• explain the terms “strategy” and “planning”

• Assign different strategy types to the respective areas of application

• Derive learnings for your own work from best practice cases

• Use different frameworks to plan and formulate your strategy 

• Explain the three essential aspects of a convincing strategy pitch 

Module 2
Brand & Purpose

In Modul 2, you will learn how to help shape the future of brands in today's business environment and explore the importance of brands in a (growing) company. you will explore the concepts of brand purpose, vision, and mission, and learn about the components of a brand and a brand model, as well as you can derive a brand positioning from them.










After completing the module, you can...

• explain what distinguishes brands

• Explain why branding works

• Identify prerequisites for successful brands

• Define the term 'brand purpose' 

• Explain the difference between purpose, vision and mission

• Apply a brand model to develop and position a brand



Module 3
Research & Insights

In Module 3, you'll explore consumer insights. After an introduction to insights, you will learn how to identify and interpret them using the right questions and approprate research methods. You'll learn how to formulate meaningful insight statements that address the needs of your (potential) customers – because this can have a positive impact on business development.








After completing the module, you can...

• explain the term insights

• Summarize the importance of working with insights

• Differentiate between qualitative and quantitive research methods for your respective usecase 

• Apply methods for generating and formulating insights statements

• Develop a research-based mindset.



Module 4
Ideas & Creativity

Module 4, focuses explicity on the creative aspect of strategy. You'll learn the principles that underlie ideas and creativity and discover the drivers of creative campaigns. It's important to remember that creative strategy is teamwork, so this module  also focuses on how you, as a creative strategist, can become an integral part of the creative process and what constitutes a good creative brief. You'll also learn how to support the ideation process to develop new ideas on a solid foundation and subsequently evaluate them.  

After completing the module, you can...

• explain the underlying principles of creativity and ideas

• explain why creative campaigns have a greater impact on campaign success than factual campaigns

• differentiate the role and responsibilities of a Creative Strategist from other roles of the creative team

• Translating a client brief into a focussed creative brief

• Derive measures to create a creativity-promoting environment
• Apply different creativity techniques and models

• Evaluate creative ideas based on specific criteria



Module 5
Comms & Media

In Module 5, you'll learn the role platforms and channels play in bringíng your strategy to life through campaigns. You'll explore customer journeys and category entry points to keep your customers in mind right from the start of your communication planning – from channel selection and defining communication tasks to outline a detailed communications plan.





After completing the module, you can...

• identify your target group

• Define a communication startegy using a communication framework

• Outline ideas for different channels

• Outline a detailed communication plan from implementation to measurement

Module 6
Effectiveness & Performance

Module 6 is all about ensuring the success of your campaigns. You'll learn about the opportunities a culture of effectiveness opens up within an organization and the drivers of effective campaigns, enabling you to select appropriate goals in line with your strategic direction.  You'll also learn how to describe the effectiveness of your measures  and which metrics will help you do this. You'll also explore the challenges


After completing the module, you can...

• explain what distinguishes brands

• Explain why branding works

• Identify prerequisites for successful brands

• Define the term 'brand purpose' 

• Explain the difference between purpose, vision and mission

• Apply a brand model to develop and position a brand



Module 7
Business & Growth

In Module 7, you'll take the perspective of a growth hacker and delve into the business side of Creative Strategy. As a Creative Strategist, understanding how companies and marketing departments operate is essential. You'll learn about relevant business KPIs and how to develop a deep understanding of your clients and/or company to identify opportunities to support growth and formulate more targeted briefs. 


After completing the module, you can...

• categorize companies based on their corporate form and business model

• Describe different success metrix for companies

• Identify opportunities to support business growth

• identify potential for improvement in creative briefs



Module 8
Ideas & Creativity

In the final Module 8, you'll learn about the possibilities for finding innovative solutions to creative or innovative challenges. You'll learn what innovation actually means in the context of advertising and what entrepreneurship and innovation have to do with strategic thinking. You'll also learn abiout various design frameworks that can help you (re)-frame problems and develop innovative solutions.





After completing the module, you can...

• explain the difference between innovation and invention

• Distinguish between different types of innovation

• Describe the interaction of entrepreneurship and innovation with strategic thinking

• Formulate concrete problem statements

• Breaking down design processes to find innovative solutions