The Radical Change

Leyla Kamil, Divya Mirlay & Siddarth Shelton
Fun Fact: idea inspiration comes from Divya's  grandmother who is Chinese and helped her finding this insight. 

Since "radical" stems from the Latin word "radix" (English: "root") this is a pun & wordplay in one. With a radically great outcome where you can see that a slight tweak in a letter / word can lead to radically great creation!

Award + Category

Applied Arts Awards Creative Conscience UKGraphis / GOLDCLIO / Gold (Radical Change)The Drum Ship Shop Awards