MarketingWorks - BECOME A DIGITAL MARKETING NINJA
(in English)
14. & 15.02.2024
Join today
Caro Henne
Chief Marketing Officer & Consultant. And your tutor for the course.
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A 2 day face2face training
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in Miami Ad School Europe's facilities at Factory Berlin
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Refreshments and course materials are provided
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What is this course about?
We talk the customer centricity game, but we rarely walk it. And we don't think about our customers expansively enough. There is so much opportunity out there!
My solution to these problems is a simple content & marketing framework we can use to put your customers first and achieve maximum success: The foundational elements of the framework are the consideration stages of a brand’s customer journey, as well as the audience in each stage.
The output is a holistic, 360 degree, mid to long term marketing (and content) plan that brings all touchpoints together into one, overarching strategy.
My solution to these problems is a simple content & marketing framework we can use to put your customers first and achieve maximum success: The foundational elements of the framework are the consideration stages of a brand’s customer journey, as well as the audience in each stage.
The output is a holistic, 360 degree, mid to long term marketing (and content) plan that brings all touchpoints together into one, overarching strategy.
The following topics are included:
- Intro - Outlook into future
- Customer-Centric Marketing Strategy
- Display Advertising Introduction
- FB & Instagram - Organic Social & Advertising
- The Google Advertising Universe: Search, Shopping etc.
- YouTube & TikTok
- Google Analytics & Insights Tools
- Email Marketing
Who is this course for?
Agency or client / brand side: This training really is for everyone, who always wanted to dive deep into the realm of customer-centric Marketing. No previous knowledge necessary. Basic understanding of Marketing principles a plus.
BOOK NOW
BECOME A
DIGITAL MARKETING NINJA
Meet the instructor
Caro Henne
Nearly 20 years of expertise around digital and overall strategic marketing & communications. Dozens of workshops organised, ran & survived. Oh, and ex Sector Lead Luxury at Google. I should know what I’m doing.
Patrick Jones - Course author