Module 2

Creative Ideation & AI Collaboration

Create Cutting-Edge, AI-Driven Campaigns. Master the concept, ideation, and production process using a repeatable Generative Design framework. Get hands-on with top AI tools or every stage—from scripts to final film—and learn to maintain human insight and ethical responsibility in a pop culture context.

You'll learn to create pop culture-informed, AI-driven campaigns while maintaining essential human insight and ethical responsibility.

Instructor: Khatia Nodia

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Duration

10 weeks
1 session per week

Tools

AI Tools Covered (and not limited to): 
ChatGPT, MidJourney, Elevenlabs, Runway, Flow, AI music generators 

Course Overview

This course explores how AI-powered ideation and execution can become a powerful ally for creatives. Students will master concepting, ideation, and campaign creation, enhanced by AI tools like ChatGPT, MidJourney, 11Labs, and Runway, learning to use it as a valuable asset while maintaining crucial human insight and ethical responsibility. 

Building on Generative Design and Future Prototyping, this class will cover how to apply AI tools to ideate, develop, and execute campaigns within an integrated creative workflow, ensuring consistency and relevance wherever audiences engage.

By the course's end, students will have a repeatable framework for creating pop culture-informed AI-driven campaigns that works across agencies, brands, and freelance creative practice. 

Learning Outcomes

  • Build a campaign development process enhanced by AI from problem identification to final case film. 
  • Gain hands-on experience with ChatGPT, MidJourney, 11Labs, Runway, and AI music tools. You will use them for ideation, scriptwriting, visual execution, and final case film production.
  • Develop campaign frameworks that differentiate creative ideas in a pop culture-driven marketplace. 
  • Apply ethical guidelines when integrating AI tools into campaign creation. 
  • Form an informed point of view on the opportunities and risks of AI in creative campaign development. 
  • Design and pitch a cohesive campaign case film that integrates AI-generated assets intelligently and responsibly. 

Assessment Criteria

● 70%: Weekly ideation and development assignments (bringing multiple ideas, refining them, and building execution assets) 
● 30%: Final Case Film (integrating concept, idea, execution, visuals, voice, music, and story) 

Career Relevance

● Graduates will be equipped for roles requiring AI-enhanced creative campaign fluency, such as AI-integrated creative roles, or other strategic positions in the advertising and brand communication landscape. 
Meet the Instructor

Khatia Nodia

Creative Director @akt. | Teacher @Miami Ad School | PAGE Top50 creative | Ex HeimatTBWA

Khatia is an award-winning creative professional who develops 360 campaigns and creative concepts for a diverse range of clients, from global brands to NGOs.

She is a forward-thinking leader who specializes in managing AI projects and training teams on integrating AI into creative workflows. With a talent for pitching creative ideas and strategies, Khatia also has extensive experience in managing film and photo shoots, ensuring a seamless execution of her innovative vision.
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