Art Directors Club Germany 2012 // Gold for UNICEF‘s „Donate a Word“YoungGuns International Award 2011 // Bronze for UNICEF‘s „Donate a Word“Global Best Digital Advertising Awards 2011 // Gold for UNICEF‘s „Donate a Word“
Student
Year
2011
THIS IS WHAT WE OFFER > PROGRAM OVERVIEW
The goal is to build a successful portfolio in Art Direction/Digital Design or
Copywriting/Creative Concepting during 2 years of studying. That’s why we call it „Portfolio Program“. The entire program is split into 8 quarters. The duration of each quarter
is 10 weeks. And it results in the Creative Diploma after 2 years or 8 quarters of education.
During the first year, you’ll be based at the school in Berlin. Here you get the foundation to progress in your portfolio building journey. How? Through 5-7 classes per
week and assignments in topics like Concepting, Design & Layout, Adobe Creative Cloud, Script Writing, etc.
In your second year, you’ll go on the Quarter Away terms, traveling the world and learning to apply the tools in real life, at partnering agencies. The school will connect you directly to these agencies. This gives you the possibility to have working experience at an international level and to expand your personal & professional network!.
In your 8th quarter, you will be working on the finishing touches of your portfolio and graduate from school with a Creative Diploma. After graduation, we organize
Placement Support - i.e. Portfolio Screenings with a dozen leading European agencies.
You'll probably get the most intense 2 years of your life when you study with us! Our award-winning school leaves you with a lot of practical experiences where you will not only make new friends and have a lot of fun doing it, but indeed build our own international network of Creatives like no other program can do! It's a place where many exciting, inspiring and impactful things happen.
You wanna find out more ...?
You are interested in applying? Wondering what you will learn?
While we can’t share the detailed schedule, here’s a rough curriculum overview. So you get an idea of our classes in general. From Q1-Q4 (aka: your four quarters in school before you do the four quarters externally, in top international agencies) you have an average of 5 courses from each of the three „content buckets“, here mentioned. Please note that this is subject to change.
But what never changes is the intensity of the program - in addition to the classes, you have
homework and assignments and always keep in mind that all our classes are mandatory…
Concept Classes
Digital Marketing
Conceptual Thinking
Copy Techniques
Integrated Advertising
Technical Classes
Design & Layout
Creative Cloud Basic & Advanced
3D, After Effects, Cinema 4D basic & advanced
UX & Layout Implementation
Skillset Classes
Design Influences
Student Competition / Awards Class
Pop Culture Engineering
Presentation Techniques
get mentored
Awarded senior creatives, leading professionals and also staff & leadership will intensely and individually mentor you. Give you guidance, feedback and share all their knowledge and wisdom to nurture you, as the person and as the creative talent you are. All this in our wonderful location - Factory Berlin - an ideal space to grow unconventional minds, offering endless possibilities to network with innovators from all over the world!
win awards
We train you to become a world-class “creative athlete” - award winning and rocking the creative industry. As a Creative Problem Solver who not only comes up with ideas that win Cannes Lions, Clios, Pencils and more, but is ready to make a difference in the world of communication!
get hired!
We support you in building a network from day 1 on: with peers, teachers, alumni, encouraging you to connect with international agencies, senior creatives, brands and all our partners in the network. Each day is a new opportunity to make a positive impression and thus recommend yourself for a job already while still in school. In addition to this, we help you get placed through our international network of top ad agencies who often hire students right after graduation!
Diploma Programs
Our portfolio programs, with an international Diploma Certificate take 2 years and include international internships at the world’s top agencies and hottest brands and companies..
You get a creative “toolbox” as well as all the skills and knowledge you need, to work in the creative industry. In addition, you create a creative portfolio that is your ticket to a career in the ...
creative fashion sports automotive engineering gaming advertising music or design industry. You will be taught byoutstanding mentors with whom you will also be working together later – all our teachers work for these top agencies and companies or are professionally engaged in the relevant subject areas. This puts you right on the ball and gets you learning about the latest trends and finding out what is expected on the job.
Awards won
Student
Campaign
Luerzer's Archive: Students of the year 2020
Seine & Brave
Spoiler Billboard (Netflix)
ANDYs, Top Award & Scholarship
Seine & Brave, aka: Bhaknisha Kongruangkit, Matithorn Prachuabmoh Chaimoungkalo
Spoiler Billboard (Netflix)
ADC Germany, Bronze
Simao Barreto & Siddarth Shelton
Uber-Mind
ADC Germany, Bronze
Simao Barreto & Lawal Bakare
WhatsApp: Secret Status
ADC Germany, Silver
Seine & Brave
Spoiler Billboard (Netflix)
ADC Germany, Silver
Kai West Schlosser & Nhi Bui, Rasesh Patkar
Trump against Trump
ADC Germany: GrandPrix and Gold
Kai West Schlosser, Nhi Bui, Rasesh Patkar, Swarna Thomas
Meltdown Flags (while interning at Serviceplan)
ANDYs, Gold
Seine & Brave
Spoiler Billboard (Netflix)
ANDYs, Gold
Simao Barreto & Siddarth Shelton
Uber-Mind
ANDYs, Gold
Patrick Chase
ANDYs, Gold
Patrick Chase & Lavina
Purple Pizza Project
CLIO, Gold
Seine & Brave
Spoiler Billboard (Netflix)
CLIO, Silver
Jan-Niels Homann, Leo Wendt, Rasesh Patkar
"Heiljack" (for Beiersdorf)
CLIO, Silver
Seine & Quynh Tran
We are Asians (self-initiated)
D&AD, New Blood Pencil
Paras Juneja, Shadab Wajih,Sukratti Jain
PAW / Rare & Xbox Game Studios
D&AD, New Blood Pencil
Simao Barreto & Lawal Bakare
BBC Archived Reality
D&AD, New Blood Pencil
Alyona Golikova & Yash Bhut
Chill Chapter / Coors Light (beer)
D&AD, New Blood Pencil
Yani Gabriel & Shlomo Genchin
Courts of 2050 (Connect4Climate)
D&AD, New Blood Pencil
Nursolehin Yunos & Shruthi Subramanian
The last mug / Coors Light (beer)
GRAPHIS New Talent, Gold
Seine & Quynh Tran
We are Asian (self-initiated)
GRAPHIS New Talent, Platinum
Seine & Riya Dosani
Invisible Museum
GRAPHIS New Talent, Silver
Patrick Chase
A momentary lapse in concentration
GRAPHIS New Talent, Silver
Seine & Brave
Spoiler Billboard (Netflix)
MONTREUX, Gold
Thinh Tran Nguyen, Shabnam Azimi, Leo Göhre
Billboard of the People (for NewYork Times)
MUSE, Gold
Patrick Chase & Alexa Bortz
Bud(weiser) Power
MUSE, Platinum
Charlotte Whalen & Ieava Povilauskaite
Ghedh (for client Google)
MUSE, Silver
Yago Arantes, Mirjam Strzata, Thinh Tran Nguyen, Hamza Hatim
Signs of Change (Durex) TikTok Challenge
SUMMIT / EMA (emerging media award) Innovator Award
Simao Barreto & Siddarth Shelton
SUMMIT / EMA (emerging media award) Leader Award
Simao Bareto & Ali Haider
Beyond Meat
The One Club / Young Ones: Merit
Giorgi Urushadze, Mor Telem
The World's first scented mask (open brief)
The One Club / Young Ones: Merit
Lorenzo Colnaghi, Ilaria Narducci
Your First Bud
The One Club / Young Ones: Merit
Rosie Hill, Tracy Kintu, Nneoma Chukwueke
Chosen (Client: WhatsApp)
The One Club / Young Ones: Merit
Simão Barreto, Yani Gabriel
Imperfect but real (Burger King)
The One Club / Young Ones: Bronze
Felicia Susanto, Natalia Zapata
Spotify Tunnels
The One Club / Young Ones: Bronze
Seine Kongruangkit, Riya Dosani
Pill Better (Client: WhatsApp)
The One Club / Young Ones: Bronze
Paras Juneja, Shadab Wajih, Sukratti Jain
PAW / Rare & Xbox Game Studios
The One Club / Young Ones: Bronze
Seine Kongruangkit, Shlomo Genchin, Hajra Tariq
Stunts behind the stall (open brief)
The One Club / Young Ones: Silver
Simão Barreto, Ilaria Narducci
Spotify Hitchhikers
Webby Awards - People's Voice
Yago Arantes, Mirjam Strzata, Thinh Tran Nguyen, Hamza Hatim
✨The Nika Gujejiani Scholarship was established by the Bank of Georgia and Miami Ad School Europe in honor of Nika Gujejiani, a former stellar student from Georgia who sadly passed away in 2019. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Who is behind this scholarship?
💪The driving forces behind this initiative are Miami Ad School Europe Co-Founder Niklas Frings-Rupp, Managing Director Sabine Georg, and the Bank of Georgia. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Who is eligible to apply for the Nika Scholarship?
🇬🇪The Nika Scholarship is exclusively for citizens of Georgia. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
How many scholarship slots are available?
🥇Only one scholarship will be granted. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
What does the scholarship offer?
🏆The scholarship offers one Georgian citizen a 100% scholarship to attend Miami Ad School Europe in Berlin for a 1-year program in Copywriting and Art Direction. Additionally, the Bank of Georgia supports the scholar's cost of living. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
The NIKA Scholarship previously supported a two-year long-term program. What prompted the shift to a one-year short-term program?
💡We transitioned to a one-year program for several key reasons:
:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: 1. Enhanced Financial Sustainability: The overall costs associated with the two-year program proved to be a significant financial undertaking. By shortening the duration, we can ensure the scholarship remains sustainable and accessible to a greater number of talented individuals.
2. Streamlined Processes: A shorter program duration allows for more efficient administrative processes, reducing bureaucratic complexities and allowing us to focus more on supporting our scholars' development.
3. Leveraging Existing Expertise: NIKA Scholars consistently demonstrate a wealth of prior experience and knowledge. The one-year program is designed to build upon this strong foundation, providing targeted learning and development opportunities that are more aligned with their existing expertise, maximizing their impact within a focused timeframe. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
How can I apply for the scholarship?
📩 To apply, please send a short CV and portfolio to info@miamiadschool.de with the subject line "NIKA25". Please only include links to your CV and portfolio, no attachments. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
In what language should the CV and portfolio be?
🇬🇧 The CV and portfolio must be submitted in English. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
What is the application deadline?
⏰The deadline for applications is the 25th of July. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Where will the study take place?
📍The program includes both online and on-site learning in Berlin. Two out of the four quarters will be spent in person in Berlin. In our school’s location in a beautiful co-working building in Kreuzberg. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Will accommodation be provided in Berlin?
🛋️ No, the scholarship recipient will need to rent an apartment for the on-site quarters in Berlin. The additional living cost support from the Bank of Georgia is intended to help with this. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
How long is the scholarship program?
4️⃣ The program is one year long, divided into four quarters. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
What is the structure of the 1-year program?
🎯The 1-year program is structured in 4 quarter terms (= 10 weeks of classes) with one internship that takes place in the 4th quarter term. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
If I win the scholarship, will I be able to join the program fully onsite in Berlin?
🧩 While we'd love to have all our scholarship winners fully immersed in Berlin from the start, German immigration regulations regarding visas require a blended learning approach. This means your participation will involve a combination of onsite sessions in Berlin and online learning. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
What is the recommended structure of the course regarding online and on-site participation?
⚖️ The course is designed with a blended learning approach, alternating between online and on-site modules. The recommended structure is as follows:
Quarter 1: Online learning (based in Georgia)
Quarter 2: On-site learning (in Berlin)
Quarter 3: Online learning (based in Georgia)
Quarter 4: On-site learning (in Berlin) with an internship component. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Why is this the preferred option?
🤩 We recommend this structure because the 4th quarter is when the internship takes place, and this timing offers a significant advantage for the scholarship recipient, enabling her/him to undertake the internship on-site in Berlin. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
What if I have an unlimited residence permit for Germany, does this enable me to be fully on-site?
🎉 If you hold an unlimited residence permit for Germany, you can attend the program on-site for the entire year. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Can I study all four quarters (one year program) onsite if I can afford to support myself for the quarters where living costs aren't covered by the program?
🛎️ Unfortunately, no. The 90-day limit for onsite stays is related to visa regulations, not your financial situation. For stays longer than 90 days, you would need a residence permit, which typically requires a program duration of at least two years. For our one-year program, the rule is one quarter online followed by one quarter onsite. The only exception is if you already have a valid residency permit for Berlin for other reasons. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Why don't you ask for academic qualifications like university transcripts?
🎓As a vocational school, our focus is on hands-on, practical education and strong creative ideas. We believe creative talent and intelligence naturally go hand-in-hand, so formal academic proof isn't necessary. And we only require a CV and portfolio. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Is there a specific English language test I need to take?
🗣️No official language test is required. However, fluent English in both written and spoken form is essential. We expect your portfolio to demonstrate strong English language abilities.
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