Module 3

Portfolio Mastery & Personal Brand

This course is an immersive journey to uncover your unique professional story—the core message you want to leave with recruiters and clients.

You will learn to consciously connect your personal and professional experiences to build a powerful Personal Brand. Whether you are entering the industry or leveling up your career, you will master internal barriers, leaving the course feeling assured, focused, and ready for your next move.

Instructors: Giulia Magaldi & Kam Phullar

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Duration

10 weeks
1 session per week

Tools

  • Propriety creative and strategy frameworks
  • Immersive live exercises, designed to help you think outside of the box

Course Overview

We each bring a unique set of skills and experience to the table, but often haven’t consciously thought about the ‘our story’.

The message we want to leave people thinking, feeling and believing about us.The Portfolio & Personal Brand module is an immersive journey for those who are ready to look inwardly and make the connection between their personal and professional experience, to uncover this story.

You could be entering the workplace for the first time, or considering how to take work and life to the next level. No matter what level, you will master your own internal barriers and fears using humility, perseverance, and truth.

For years now, students have left this transformative module feeling more assured, focussed, and ready for whatever life throws at them next. The key is to turn up and pour yourself into each lesson to truly unlock the benefits of this course - whatever that might look like for you individually.

Learning Outcomes

  • Confidently understand the strategic foundations of problem solving; for your portfolio, new briefs, or even life itself
  • Clearly articulate the value of your creativity in an insightful way
  • Develop convincing storytelling skills to sell your work and yourself
  • Understand the logical steps needed to meet employment, promotion, or your own journey’s goals
  • Fundamentally realise that you are your portfolio and your best, or worst, brand ambassador

Assessment Criteria

Weekly Assignments: 50%
Final Presentation: 50%

Career Relevance

  • Enter the market with confidence - confidently sell yourself and your work.
  • Take work and life to the next level - understand how to position yourself for the next level
  • Pull at a whole new thread - maybe you’ll uncover a new destiny or avenue …
Meet the Instructor

Giulia Magaldi

Before becoming an advertising creative, Giulia was a community manager in Italy. Today she works as freelance Creative Director.

Her work has been awarded at numerous international shows including Cannes Lions, Webbys, Clio Awards, The One Show, New York Festivals, ADDY's, Young Guns, Wave Festival, Applied Arts, Young Glory, among other award shows.

Other highlights in her career include being named in Business Insider's 30 under 30's most creative people in Advertising.

When not doing ads Giulia dances swing.
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Meet the Instructor

Kam Phullar

Former Global Strategy Director and Multi-award winning mentor to future creative giants by sharing the secrets of strategy.

Top skills:
Brand Strategy • Creative Strategy • Artificial Intelligence (AI) • Teaching • Management

Services:
Career Development Coaching • Life Coaching

Experience:
FMCG, retail, tech, health, music, eSports, financial services, and B2B. Mentoring & Teaching: shaping award winning creative leaders of the future.
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