Quynh Tran & Toan Mai
These two Miami Ad School Europe graduates managed to disrupt mighty Cannes Lion Awards big time in a very constructive way: annoyed by the hefty sum Cannes Lion festival charges for access to their awards archive, Quynh and Toan hijacked the site and open it to the public. Or better: to their vast peer group of young creative talent worldwide! An instant success - either PR wise or with the young creative talent base, they caused a stir and won awards for this cheeky idea.

Award + Category

Cannes Lion Bronze / PR